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A Big Recovery

2 minute read

In the world of trading there are big ups and downs for everyone. Today we are taking a quick look at how one company’s value took a roller coaster ride.

The story starts late in 1999. The internet was starting to take off, and people are flocking to try Napster and Myspace. The company in this story—we’re not telling you which one it is yet— had a stock value that was around $80 per share at the end of 1999. This was at the time of the Dot Com Bubble, where everyone was shoveling investment dollars into new companies that were primarily based online. 

Sadly for this company, the Dot Com Bubble didn’t take long to burst. This was a trying time for many online companies. By February 2001, their stock had plummeted to around $10. By September 2001, it was languishing around $6. The majority of the stock value had evaporated. 

You may think this would have sunk the company, but they kept going. Operations continued through the Dot Com Bubble, and the stock slowly gained in value again. By 2007, the stock had finally returned to the 2001 levels. A pretty slow recovery, but anyone who held the stock all this time was most certainly relieved. 

An amazing thing happened from this point. The recovery was complete, yet the stock price kept rising! By October 2009 the price finally broke $100 per share. Within one more year of that, it was over $150. It doubled its price from there within 3 years. These gains just didn’t stop, and by 2018 the price was up in the $1500-2000 range. From the low point, this is a gain over 10,000%. Pretty great returns, and an amazing story of a recovery.

For those of you who are wondering which company managed this meteoric climb, prime yourselves: the stock in this story was Amazon. It is now one of the largest companies in the world, and in late 2018 it’s value passed the trillion dollar milestone.

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