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Tyra Banks

2 minute read

Most people know that Tyra Banks is a famous supermodel. It is also well known that she has her own reality television series, America’s Next Top Model, and a talk show, The Tyra Banks Show. Did you know on top of all that, she has her own cosmetics brand, has studied at Harvard Business School, and has invested in tech startups?


Tyra was always smart with her money, which she learned from her mother. As a young model she never chose the most expensive hotels to stay in through fashion week. Instead she stayed in cheaper ones so she could buy a house when she was only 20 years old. Since then she became not only a famous model but a successful entrepreneur. In 2014 she completed the  nine-week Owner/President Management Program at Harvard Business School. This granted her a non-degree certificate, so she could found her own cosmetics brand, Tyra Beauty. She did so well that she was asked to be a personal branding guest lecturer at Stanford University’s Graduate School of Business for a course called Project You.


Furthermore, she is the CEO and chairman of The Tyra Banks Company, and she makes investments through its venture capital arm, Fierce Capital. In the last couple of years, she invested in a number of tech startups. First is The Hunt, which is described as a “community-driven shopping experience”. The idea behind it is that if you see a picture of something you want, you can upload that picture on the website, so other members of The Hunt community can help you find a place where you can buy the item you are looking for. It was not only Tyra that saw it as a great investment; Ashton Kutcher and Guy Oseary (Madonna’s manager) were also part of the funding.


Later, she invested in Locket, a mobile application for Android smartphones that shows ads when the locks creen is on. If someone is interested in the product advertised they can swipe to visit the webpage or if they are not interested then they can just simply unlock the phone with a swipe to the opposite direction.


Tyra also invested in Flixel, which is a photography app that lets you add motion to a still image. Tyra was so thrilled with it, that she also introduced it in the 20th season of America’s Next Top Model.

Tyra is a truly impressive business woman of many talents. She is an inspiration to anyone who has big dreams, and serves as a healthy reminder to challenge your limits anytime you can. Being fierce is the core driving force for Tyra, and a good one for traders to model themselves after. Be fierce traders!

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